Leveraging Google Ads for Education With The Walker School

The Walker School, a leading co-educational day school in Marietta, Georgia, set out to strengthen its digital presence. Their goal? To attract inquiries from families seeking a focused and nurturing educational environment through a strategically crafted Google Ads campaign.

The Challenge

Faced with a CTR that languished below the industry benchmark of 5.5%, The Walker School needed an overhaul of their google ads campaigns. The task was clear, google ads for education can be extremely effective, but this account needed an overhaul to elevate engagement and effectiveness.

Objectives:
  • Generate more relevant traffic to the website
  • Increase Click-Through Rate (CTR) of ads
  • Reduce overall Cost per Conversion (CPA)
  • Improve on overall account structure
     

The Virtual Marketer - Case Study - Leveraging google ads for schools with The Walker School - three students walking and laughing together

How our Google Ads Management Boosted Enrollment Inquiries by 14%

With expert google ads management for schools, we began the revitalization of The Walker School's account. This started with a deep understanding of the school's unique value proposition.

The team then implemented a series of targeted approaches designed to maximize digital engagement and reach by:

  • Single Keyword Ad Group (SKAG) approach: We were able to streamline the ad groups and improve targeting and ad relevancy
  • A/B Testing: By conducting extensive a/b testing of multiple headlines and descriptions to find the strongest and most compelling messaging.
  • Keyword Optimization: Leveraged keyword insertion within ads and expanded the use of long-tail keywords to capture nuanced searches.
  • Audience Expansion: Broadened horizons with new search and display audiences, ensuring a wider reach.
  • Ad Quality Enhancement: Improved ad quality scores to secure superior auction positions and better SERP placements.

Results that speak volumes

The Walker School’s strategic overhaul of their schools google ads enabled them to reach demographics that promised the highest returns.

This significantly boosted admissions from their ideal customer profile (ICP), resulting in a successful investment return.

The Virtual Marketer - Case Study - Leveraging Google Ads for Education with The Walker School - infographic of google ads improvements

This upgrade, along with our targeted ads, led to a seamless transition from ad to admission, showcasing the power of well-coordinated digital marketing.

 

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