Google Ads Training

Once considered for commercial businesses only, Google Ads or PPC (pay-per-click) advertising is now being used by schools across the country to drive awareness of their brand and reach new audiences. In this training session, we’ll cover all the essentials to get your school started with their very first search campaign. From set-up to launch, you’ll learn all you need to create and manage a successful online advertising campaign for your school!

What We’ll Cover

  • Google Ads options
  • Benefits and uses of Google Ads
  • Account set-up
  • User management
  • Identifying your target audiences
  • Determining your advertising goals
  • Setting your ad budget
  • Keyword research
  • Campaign and ad group structure
  • Creating your search ads
  • Utilising ad extensions
  • Ad best practices
  • Creating and optimising your landing pages
  • Conversion goal tracking
  • Measuring and monitoring your campaign success
  • After-training help and support

Next Steps?

To book your training session or to learn more, contact us below.

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