Google Analytics Training

Essential to marketing effectively in today’s digital world, Google Analytics will ensure you make the most of your school marketing efforts. At the end of this training, you’ll come away with a solid understanding of the capabilities of Google Analytics, where your audience is coming from, how they’re engaging with your website and which of your marketing campaigns and channels are the most effective in helping to reach your marketing objectives.

What We’ll Cover

  • Account settings & configurations
  • User management
  • Tracking where your visitors are coming from
  • Measuring your marketing activities using campaign tagging
  • Determining where visitors are exiting your site
  • Which site content is the most popular
  • How to set up goals
  • Setting up Google Search Console
  • Which keywords are driving your traffic
  • The acquisition, behaviour and conversion reports that matter
  • Creating custom dashboards and reports
  • Benchmarking your data
  • Tracking your conversions
  • Which marketing activities have the most conversions
  • How your activities support each other in your conversions
  • After-training help and support

Next Steps?

To book your training session or to learn more, contact us below.

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